Historically, small businesses have been slower in adapting to content marketing methods and / or strategies that are utilize by corporate marketers. However, as (SEO) Search Engine Optimization practices have evolved considerably in the last couple of years – it’s become more than obvious that small businesses need to add eBooks, comparison guides and how-tos, as well as other content strategies to remain in competitive rankings.
It doesn’t matter if content is outsourced to an agency that offers content management servicesor done in house – ideas for creative, informative and engaging content more than often becomes scarce.
Regardless of that fact, we have 4 amazing tips on Content Marketing for small businesses. Check them out below:
1. Develop a Calendar for Content Marketing. Developing a calendar for content marketing will allow you to document content strategies and methods. Also, it’s an awesome way to ensure that content creation is done in a timely fashion and remains on schedule. This amazing method for content creation is often neglected and overlooked by many small businesses.
Approximately, 61 percent of content marketers have said that their greatest issue when creating content is that it’s too time consuming. Only 44% of marketers have reported to keep a calendar with documented content marketing methods and strategies.
Developing and putting together a calendar that’s designated for content scheduling for the month is the 1st step in setting aside time to brainstorm, strategize, create and finally publish content.
2. You Need to Find Out What Works For You!Before you go on a scavenger hunt for inspiration on other websites you need to have a good understanding of the features and components of past content that has been beneficial to you and your small business.
We advise you to utilize Webmaster Tools and Google Analytics to check on the leading, trafficked web pages and queries, so that you’re able to identify what content has worked the best and which keywords have been used to find your content. Furthermore, it is recommended to use Social Statistics, as they can also, give you insight on content that has done really well.